Racu Irina

About

Irina Racu is a professional with a diverse career in the events and music industry in Romania. With over 20 years of experience, she has held leadership positions at renowned institutions, including as General Director at The Sponsorship Agency, a company specializing in advertising and brand activation services. Irina's professional path reflects a constant progression through administrative and management roles, demonstrating solid skills in areas such as project planning, finance, and stakeholder relations. Her work with prestigious organizations in the cultural and entertainment sector places Irina Racu at the center of the Romanian creative scene. She is involved in the UNTOLD and NEVERSEA projects as a Legal Finance Liaison Officer, where she managed the financial and legal aspects of some of the largest music festivals in the region. Through her involvement in these large-scale projects, Irina has contributed to the organization of cultural events that have attracted international participants and strengthened Romania's position on the European music tourism map. Irina Racu's academic background includes studies in economics and law, with degrees obtained from the Academy of Economic Studies of Moldova and real estate administration training courses. Her integrated knowledge in fields such as management, economics, and legal aspects has allowed her to successfully navigate complex professional environments. Her ability to work in multidisciplinary teams, along with fluency in multiple languages (Romanian, Russian, English, and Italian), positions her as a valuable professional in international collaborative projects within the cultural sector.