Fusa Lilia
Main achievement
Vice President & General Manager - Oral Care Europe at Colgate-Palmolive
About
Lilia Fusa is a remarkable businesswoman from the Republic of Moldova, holding the position of Vice President & General Manager for Oral Care Europe at Colgate-Palmolive, one of the largest global companies in the oral care sector. Her impressive career within the American giant culminated in October 2025 with this promotion, after previously leading the division as General Manager Europe Oral Care for over a year and a half, from March 2024. Previously, as Senior Director Consumer Experience for Central Europe East, she successfully managed the growth of Colgate-Palmolive brands through digital transformation, revenue management, and full-funnel marketing across 17 markets, leading a team of over 40 specialists in brand marketing, digital, omnichannel media, and professional oral care (B2B). With its operational base in Basel, Switzerland, Lilia Fusa contributes to the European strategy of Colgate-Palmolive, a global leader in toothpaste and manual toothbrushes, also present in Romania through S.C. Colgate-Palmolive România S.R.L. in Bucharest. Under her leadership, the Oral Care division promotes innovations such as advanced technological products, oral education programs through initiatives like Bright Smiles, Bright Futures, and sustainability commitments aligned with the UN Sustainable Development Goals. Her extensive experience in diverse markets, including Central and Eastern Europe, highlights her expertise in revenue growth management and shopper marketing, positioning her as a key figure in reimagining a healthier future for consumers. Although details about Lilia Fusa's personal life remain private, her professional success demonstrates exceptional dedication to innovation and leadership in international business. Likely hailing from Moldova, she represents a role model for women in the region within the FMCG industry, inspiring through her ability to lead multinational teams and drive sustainable growth for a global company with a mission to improve the oral health of millions of people, pets, and the planet.
