Jitaru Alicia

About

Alicia Jitaru is a remarkable professional in digital marketing and brand strategy, with an international career spanning over 15 years, primarily focused in the United Kingdom. A graduate of the Academy of Economic Studies in Chisinau, where she earned a Bachelor's degree in Marketing with a GPA of 9.72/10 and a full scholarship, she continued her studies with a Master's degree in Economics at the University of Nebraska at Omaha (GPA 3.96/4). Currently, she holds the position of EU Digital Director at M&M's, part of the giant Mars in London, after an impressive career that includes leadership roles at Mars Pet Nutrition, LEGO Group, Coty Inc., and Procter & Gamble. Her achievements are exceptional, especially at Mars, where she developed the 5-year brand strategy for James Wellbeloved, transforming a declining business into one with double-digit growth (+22% net sales, +2% e-commerce share), led brand repositioning, campaigns that were finalists at UK Effies 2023, and innovations that generated +23% growth in the natural pet food portfolio, plus European expansions. At P&G, she launched premium projects in key markets such as Brazil and Mexico, winning 5 awards for brand building and leadership. An alumna of the UK Marketing Academy and Harvard Business Publishing programs, Alicia excels in high-performance leadership, coaching, and innovation. Although details about her personal life remain private, her career demonstrates expertise in managing multicultural teams and a passion for high-performing organizational culture. She is fluent in English, Romanian, Russian, Spanish, and French, and is active in Toastmasters International. With Moldovan roots, Alicia Jitaru is an inspiring role model for women in business, combining academic excellence with success in the heart of European business in London.