Șerban Daniela

About

Daniela Șerban is a benchmark professional in the field of finance and investor relations in Romania, with over 18 years of experience in the capital market. A graduate of the Bucharest University of Economic Studies, where she also holds a PhD in Finance, she began her career as a broker assistant at the Bucharest Stock Exchange, quickly obtaining accreditations for trading in stocks and derivatives. She has accumulated over 12 years in finance, media, and consulting, working at the Bucharest Stock Exchange for 7 years, at The Money Channel, and in independent consulting, promoting innovation and access to financing for SMEs. As president and co-founder of the Association for Investor Relations in Romania (ARIR), Daniela Șerban initiated the implementation of best practices in the communication of listed companies with investors, bringing together leaders from major Romanian companies. Through VERTIK Group, she offers strategic consulting to companies aiming for stock exchange listing, helping them attract investments and increase value. She also founded Șerban și Asociații in 2016, an environmental consulting firm with over 10 years of expertise, where she trains young specialists and promotes sustainability in business, alongside Anda Dongo, and teaches as a professor at the Faculty of Business Administration in Foreign Languages at ASE. Daniela Șerban is active in financial and entrepreneurial education, mentoring young professionals and supporting women in business, in a male-dominated field. She participates in shows such as "Departamentul Financiar" on Bizilive TV, discussing effective communication with investors and its impact on company value. Through her involvement in European projects and publications, she emphasizes the importance of passion, work, and collaboration, combining technical expertise with interpersonal skills for sustainable success.