Josan Ruxanda

About

Ruxanda Josan, born on July 24, 1990, in Chișinău, is a recognized specialist in public relations and strategic consulting, with a successful career in Great Britain. At 17, she moved to the UK for her studies, benefiting from a scholarship at Lord Wandsworth College, and later graduated with a degree in Public Relations from Bournemouth University, considered the best PR faculty in Europe. In 2019, she founded Lumen Analytica, a PR consulting firm based in central London, specializing in data-driven strategies for sectors such as politics, non-profit, music, and publishing, offering training, communication plans, and advertising campaign management on platforms like Facebook. As director of Lumen Analytica, Ruxanda collaborates with industry leaders, marketing agencies, and ethical brands, promoting an ethos based on efficiency, transparency, and the refusal of dubious clients. Her firm offers B2B services, such as social data analysis, performance evaluations, and concise strategic plans, avoiding unnecessary jargon to deliver concrete results. She also supports media independence through pro-bono projects, helping promising institutions expand their audience, and is active as a blogger on anti-corruption platforms, where she analyzes political and social phenomena in Moldova. Ruxanda comes from a family with a journalistic and patriotic tradition, her parents, Nicolae and Lora Josan, being involved in the National Renaissance, and her brothers, Dorian and Cătălin Josan – a talented artist – representing constant support. Based in London, she maintains close ties with Moldova, where she volunteered for the DA Platform from 2015 and managed election campaigns, combining business expertise with civic engagement. Her daily life, marked by intense multitasking, reflects the determination of a woman who successfully navigates between two worlds, inspiring through professionalism and solid family values.