Burca Bevacqua Elena

About

Elena Burcă is a strategic leader with an impressive international career, specializing in Business Excellence, Customer Excellence, and global change management. With over 20 years of experience, including the last 9 years at Siemens Smart Infrastructure, Elena has demonstrated an exceptional ability to harmonize complex operations across a vast region (EMEA) with the strategic objectives of the headquarters (HQ). Pillars of Expertise and Achievements 1. Global Strategy and Business Excellence (Siemens) In her most recent role as Business Excellence Professional in Global Strategy, Elena reported directly to the Head of Strategy in Zug, Switzerland. Here, she designed operational models for global training organizations and coordinated high-impact strategic initiatives. Previously, as Head of Business Excellence EMEA, she led international teams (up to 24 FTE), implementing KPI governance systems and performance frameworks in 22 countries, ensuring regional transparency and alignment. 2. Sales Leadership and Excellence (HP & Siemens) Elena has a solid track record in enhancing commercial capabilities. At HP, as L&D Business Partner for EMEA, she managed sales strategies for 3,000 employees with a budget of $1.7 million USD. At Siemens, she coordinated the implementation of the "Challenger Commercial" strategy in Europe, redesigning sales incentive plans and competency frameworks to maximize commercial efficiency. 3. Organizational Transformation and Change Management She led critical digitalization and change management projects, including the region-wide implementation of Salesforce.com for HP across EMEA. At Siemens, she founded "Social Squad Europe," promoting corporate responsibility and employee engagement, demonstrating a modern vision of organizational culture. 4. Multidisciplinary and Global Experience Her career path includes coordination roles within UNDP (EU Border Assistance Mission in Moldova and Ukraine) and international positions in the USA, Italy, and Switzerland for SIG Combibloc. This geographical and sectoral diversity has provided her with rare cultural adaptability and a deep understanding of global market dynamics. Elena Burcă defines herself as an organizational systems architect, capable of transforming theoretical vision into measurable results through: Rigorous governance and integrated performance dashboards. Human capital optimization through leadership programs and competency frameworks. Strategic alignment between regional and global structures in complex corporate environments.