Surilă Janeta

About

Janeta Surilă is a Moldovan designer by origin who has gained recognition in the international fashion industry through extraordinary luxury shoe creations. Alongside her sister Nicoleta, she founded the JANIKO brand in 2011 in Germany, but her activity quickly expanded to the American and global markets. Her shoes, metaphorically called "jewels with soles," stand out for their innovative design and meticulous attention to detail, characterized by applications of sparkling stones and refined finishes that transform each piece into a style statement. Janeta Surilă's career experienced a spectacular rise after world-renowned celebrities adopted her creations. Kate Hudson, Carmen Electra, Paris Hilton, and Nicole Scherzinger were among the first Hollywood personalities to wear JANIKO shoes at prestigious events, turning the brand into a symbol of aspirational luxury. Participation in Berlin Fashion Weeks and collaboration with London-based distribution agencies have consolidated the brand's position in premium markets in the United States, Qatar, Kuwait, and China, expanding its global influence. Janeta Surilă's designs within JANIKO blend traditional art with modern innovation, each shoe being a meticulous creation that reflects the personality of its creator. While her sister Nicoleta manages the creative and production aspects, Janeta leads the brand's promotion and marketing strategy, ensuring each collection reaches audiences who appreciate quality and originality. This shared vision has transformed JANIKO into one of the most sought-after luxury shoe brands in Europe and the United States, solidifying the Surilă sisters' reputation as innovators in the global luxury fashion industry.