Ivașcova Natalia
Main achievement
Professor at the G. Plekhanov Russian University of Economics
About
Nastasia Ivanovna Ivashkova is a distinguished educator and researcher in the field of marketing, with a career spanning over 30 years in higher economic education in the Russian Federation. She holds the degree of Candidate of Economic Sciences from the All-Union Research Institute for the Study of Consumer Demand and Market Conditions, as well as a degree in Economics and Mathematics from Moscow State University (MSU) obtained in 1972. She holds the title of Associate Professor in Marketing, awarded by the State Committee of the RF for Higher Education. She has published over 70 scientific works, focusing on strategic marketing, marketing research, customer satisfaction assessment, and the adaptation of models such as SERVQUAL in banking and financial services. Her teaching activities primarily take place at the Plekhanov Russian University of Economics (REU) in Moscow, where she teaches master's and bachelor's courses such as Product Category Marketing Management, Marketing-Management, Marketing Management for SMEs, Marketing Management with Big Data and Analytical Technologies, and Fundamentals of Strategic Marketing. Her contributions include relevant studies on the satisfaction of Moscow residents with parking spaces, the quality of transportation on the Moscow Central Ring, marketing in the digital economy, and audience preferences for university educational programs. She actively participates in professional development, including recent courses on working in electronic information and educational environments in 2023. Although information about Natalia Ivanovna Ivashkova's personal life remains limited in public sources, her career illustrates a commitment to practical economic education, influencing generations of students in the context of digital transformations and Russian markets. Her expertise in marketing ethics in the Russian pharmaceutical market and in customer loyalty programs highlights the relevance of her contributions to the sustainable development of businesses in contemporary Russia.
