BusinessMatuskina Alisa
Main achievement
HPE Services Regional Go-to-Market Manager at Hewlett Packard Enterprise
About
Alisa Matuskina is an experienced leader in the IT services field, holding the position of HPE Services Regional Indirect Go-to-Market Manager for the EMEA region at Hewlett Packard Enterprise (HPE), based in the United Arab Emirates. Her career at the company began in November 2016 as Regional HPE Services Channel Business Development Lead for the MEMA and CEEMA regions, where she led the channel services team, increased awareness of the services and programs portfolio, successfully launched the Flexible Capacity (GreenLake) solution through the channel, and served as a single point of contact for channel services. Since 2019, in her current role, she has been managing regional indirect go-to-market strategies, contributing to business development through partner channels, in a global company specializing in cloud, data center, and edge computing solutions. Her main collaboration is with Hewlett Packard Enterprise, an American enterprise technology giant, which has a strong presence in the Middle East through offices in Dubai Internet City and partners such as CAD Gulf, an HPE Gold Partner in the UAE. Matuskina has worked closely with regional teams to promote innovative solutions tailored to emerging markets in EMEA, including hybrid cloud transformation services, AI, and networking. Her experience in strategic channel management has helped strengthen HPE's position in competitive markets, where the company offers comprehensive support for hardware, software, and IT services, inspiring flexible business models for global clients. Although details about Alina Matuskina's personal life are not widely publicly available, her prolific career in the United Arab Emirates, likely begun after 2005 in the region, reflects a successful trajectory in the male-dominated tech industry, similar to other HPE female leaders such as Kinda Baydoun or Muna Issa. This highlights the importance of resilience and female empowerment initiatives in tech, promoting diversity for innovation and sustainable growth in the regional IT ecosystem.
