Galagan Tina

About

Tina Galagan is a top expert in data strategy, analytics, and digital marketing, based in New York, with an impressive career built within some of the world's largest advertising and consumer goods conglomerates. She currently holds the position of Director, Data Strategy & Analytics at WPP UNITE, managing the strategic portfolio for the global giant Unilever. Professional Career Leadership at WPP UNITE for Unilever Since June 2023, Tina Galagan has been leading the data strategy division for Unilever within WPP Media. Her role is a pivotal one, focused on transforming intelligence gathered from large-scale audiences into growth strategies for the Beauty & Wellbeing and Personal Care segments. She utilizes artificial intelligence (AI) and advanced audience modeling to identify high-value consumer segments, accelerating the digital transformation of brands through innovative data methodologies. Experience in Agencies and Multinational Corporations Prior to her current role, her professional journey included leadership positions in elite organizations: VaynerMedia (2022–2023): As Director, Digital Media, she coordinated media investments for clients in the automotive sector across 23 regional markets, optimizing paid search, paid social, and programmatic channels through rigorous data attribution. Procter & Gamble (2021–2022): Held the role of Lead Acquisition, managing consumer acquisition strategies for iconic brands such as Gillette and Tide. Focused on scaling Direct-to-Consumer (DTC) acquisition models and increasing Customer Lifetime Value (LTV). Scholastic (2013–2020): For over seven years, led the Paid Social & Display marketing team, achieving remarkable results, such as growing the Scholastic Book Clubs CRM database from 10,000 to 125,000 profiles in just six months. Education and Training Tina Galagan possesses a bilingual and multidisciplinary academic background, enabling her to combine analytical rigor with strategic vision: Baruch College (New York): Bachelor of Business Administration, majoring in Management and Marketing. Moldova State University (Chișinău): Bachelor of Arts in Foreign Languages and Literatures (Class of 2002), a foundation that facilitated her transition into the international business environment. Expertise and Certifications Her specializations cover the entire spectrum of modern data-driven marketing: Performance Marketing: Deep expertise in SEM, SEO, multichannel acquisition, and media buying strategies. Analytics and AI: Implementation of AI-based acquisition models and analysis of purchasing behavior. Leadership: Management of media operations teams and strategic partnerships with executive-level stakeholders. Certifications: Holds certifications from relevant institutions, such as The Trade Desk Edge Academy, solidifying her status as a programmatic advertising specialist. Through her roles at the intersection of technology and consumption, Tina Galagan is an exponent of the success of Moldovan professionals in the heart of New York's advertising industry, directly contributing to shaping how major global brands interact with data in the AI era.