Fleysher Yanina

About

Yanina Fleysher is an entrepreneur and jewelry designer based in the United States, known as the founder and president of Yanina & Co. Fine Jewelry in Cedar Grove, New Jersey, where she has been running the business since 1987. She started working in the field at a very young age, selling jewelry at a flea market, and at 19, she opened her own company, developing over time a brand appreciated for its custom pieces, sophisticated style, and jewelry redesign services. Her work has been noted for its creative approach and attention to detail, and the company has become known as one of New Jersey's prominent jewelers, also appreciated for its use of CAD technology in the creation process. In her professional activity, Yanina Fleysher collaborated closely with her family, transforming the business into a family project. Her mother, Claudia, was a founding partner and controller, her brother Alex became a partner and vice president, and other family members also got involved in the company, which contributed to consolidating a culture based on personalized services and in-house production. Yanina & Co. had locations in Cedar Grove and Basking Ridge and was described as a "destination" store, where most pieces are created or reinvented on the spot, according to customers' wishes. Over the years, the business has worked with a diverse clientele and has become known for its own collections and its ability to transform old jewelry into modern and elegant pieces. On a personal level, Yanina Fleysher was born in historical Moldova, in the former Soviet space, and emigrated to the United States at the age of 12, an experience that strongly influenced her path and entrepreneurial spirit. Publicly, she has also been presented as a mother and a supporter of initiatives dedicated to women, being mentioned as one of the women to watch in the business community and getting involved in organizations and social contexts such as Jewish Women International and other local communities. Her personal life is closely linked to work and family: she grew up in an environment where she learned responsibility early on, and her business reflects this continuity between generations, a balance between tradition and innovation, as well as a close relationship with clients, whom she often turned into friends.