Fărîmă Marcela

About

Marcela Fărâmă is a recognized leader in the global payments and financial technology (FinTech) industry, with a career spanning over two decades marked by expertise in strategic partnership management, product innovation, and expansion into emerging markets. She currently holds the position of Merchant Success Director for the APAC (Asia-Pacific) region at EBANX, operating from Singapore. Professional Career Evolution in the Fintech and Payments Sector Her recent career focuses on facilitating payment ecosystems globally. Before joining EBANX in May 2026, she held the position of Senior Account Director at Boku (2023–2026), where she managed complex strategic partnerships. Previously, she worked for three years at Meta (formerly Facebook), contributing to business and partnership development in the payments sector, strengthening the integration of financial solutions into major digital platforms. Experience at Visa A defining stage of her professional journey was the nearly eight-year period spent at Visa, a global leader in payment technology. Within this organization, she climbed the hierarchical ladder from senior contract analyst to leadership positions, culminating in the role of Director of Business Operations and Product Innovation at the Innovation Center in Singapore. In this capacity, she coordinated global contracting strategies for the AP (Asia-Pacific) and CEMEA (Central and Eastern Europe, Middle East, and Africa) regions. Origins and Education in the Republic of Moldova Marcela Fărâmă began her professional ascent in the banking sector of the Republic of Moldova, gaining solid experience in credit management at institutions such as Eurocreditbank, Victoriabank, and Investprivatbank. Simultaneously, she managed projects funded by international organizations like IFAD and the World Bank, focusing on the development of financial products and project leadership. Expertise and Skills Her cross-functional experience covers various critical areas for the modern digital economy: Business Strategy: Developing expansion plans in fast-growing markets. Strategic Partnerships: Negotiating and maintaining relationships with global clients and technology providers. Payment Innovation: Implementing modern solutions for cross-border transactions and digital wallets. International Leadership: Coordinating multicultural teams and managing operations in global financial hubs (Singapore, Denmark, Balkans). International Activity In addition to the private sector, Marcela Fărâmă has also been active in the sphere of international organizations, undertaking a program coordination internship within the OSCE (Organization for Security and Co-operation in Europe) in Bosnia and Herzegovina. This geographical and sectoral diversity grants her a unique perspective on the intersection of economic policies, technology, and large-scale commercial success.